2-hour working session with David
A deep dive into how your business actually runs: offers, customers, tools, team, and the work that eats the week.
AI Trailhead
A 2-hour deep dive. A 20+ page plan for your business.
$1,000 · one time · no retainer
Find out where AI is worth it — and where it isn’t — before you buy another subscription or lose another month experimenting.
2-hour working session
Custom 20+ page Implementation Guide
$1,000 one time · no retainer
Confirmed only after intake
The problem
Most businesses do not need more tools. They need a written order of operations.
Owners know they should use AI. They do not know the order of operations.
Random ChatGPT tabs are not a system. A $300/month tool with no plan is still expensive.
A trailhead is where you stand still long enough to pick the right path. You do not get a summit package. You get the map, the route, the weather, and what to pack.
What you get
A working session and a document you keep.
20+ page custom Implementation Guide
Written for your company. What to automate first, what to leave alone, which tools to use, what it should cost, and a 30/60/90-day plan.
Recording + walkthrough video
Session recording plus a short walkthrough of the finished guide so the rest of the team can catch up without another meeting.
7 days of clarifying email
Questions about the guide only, plus one factual-correction pass. Not a rewrite. Not new use cases.
How it works
Reserve, pay, then confirm with intake.
- Step 1
Reserve a time
Pick a 2-hour slot at least 48 hours out. The time is held for 20 minutes while you pay. It is not confirmed yet.
- Step 2
Pay $1,000
Prepaid, one time. Payment holds the slot as reserved. Payment alone does not confirm the session.
- Step 3
Complete intake
This confirms the slot. Until intake is submitted, there is no calendar invite and no video link.
- Step 4
2-hour session
David runs a working meeting on how the business actually operates. Decision-makers need to be present.
- Step 5
Guide in 3 business days
A custom 20+ page AI Implementation Guide PDF, the recording, and a short walkthrough video.
- Step 6
You decide what’s next
Keep the guide and implement yourself. There is no retainer and no pressure to continue.
What’s in the guide
20+ pages, written for your company, not a template dump.
Every example uses your product names, tools, and voice. No leftover generic copy. Typical range is 20–28 useful pages.
Business snapshot
Offer, customer, team, upcoming launch, and constraints.
How work actually moves today
Lead → sale → delivery → support → admin. Name the tools in each stage.
Where the week goes
The 4–8 recurring jobs that consume owner time. Costed in hours, not vibes.
AI readiness
Data you have, tools already paid for, technical comfort, partner alignment, and appetite for risk.
Recommended operating system
Source of truth (usually Notion or equivalent), agent platform (often Grok Bot), and existing systems of record. What not to add.
Use case portfolio (3–5 deep dives)
Each use case gets a 2-page treatment: job, owner, trigger, tools, difficulty, cost band, risks, and a one-week experiment.
Do not automate yet
Equal weight to the yes-list. Includes why.
Stack and budget
Subscriptions, likely usage, comparison to part-time labor, and a 90-day spend ceiling.
30 / 60 / 90 day plan
Week-level enough for a busy owner. Named owners. No orphan tasks.
Roles and collaboration
If two partners: shared vs private workspaces, what bots may write where, and review rules before anything customer-facing goes out.
Risk, voice, and quality bar
Brand voice, customer data, financial data, outreach ethics, and human-in-the-loop rules.
Measurement
5–8 metrics that prove the plan is working: hours returned, leads researched, tickets deflected, time-to-first-draft, cost per completed task.
First-week checklist
Five actions, each under 30 minutes.
Prompt and agent appendix
Copy-paste starter prompts, agent job descriptions, example Notion schema, and example FAQ bot scope.
Parking lot
Ideas mentioned but not chosen. Keeps scope honest.
What happens after Trailhead
DIY path, optional implementation, optional KRONOS. No pressure language.
Session agenda
Two hours. Working meeting, not a pitch.
0:00–0:15
Confirm the snapshot. Correct the intake.
0:15–0:40
Walk a real week. Where time goes. What is already hired out.
0:40–1:10
Candidate use cases. Bring 6–8. Choose 3–5. Kill the rest on the call.
1:10–1:35
Stack and money. What to buy, what not to buy, owner vs agent.
1:35–1:50
30/60/90 plan and named owners.
1:50–2:00
Recap. Delivery date. Stop adding scope.
Who it’s for
A fit when you want a plan before more tools.
- Owner-operated companies, roughly 1–30 people
- Partners who both need to be on the same page
- Businesses with repetitive work: research, outreach, support, content, quoting, scheduling, reporting
- Teams already paying for tools and unsure how to connect AI to them
- Companies about to launch a product or campaign and do not want AI as a side science project
- Owners who will do the work or assign it
Not a fit when you want the hike, not the map.
- Anyone wanting agents built and running by the end of the call
- “Build us an AI company / SaaS” requests
- Teams sending an intern instead of a decision-maker
- Buyers who will not complete intake
- Highly regulated implementations that need a formal compliance program
- People who want David on-call indefinitely for $1,000
Price
$1,000
one time · no retainer
If you pay and never finish intake, the reservation is released 48 hours before the session and you are refunded in full. After you are confirmed: full refund if you cancel more than 48 hours before start; inside 48 hours we reschedule once within 30 days. After the session starts, the fee is earned.
What’s included
- Intake review and prep
- 2-hour live working session
- Custom 20+ page AI Implementation Guide PDF
- Session recording and a short walkthrough video
- 7 days of clarifying email after delivery
- One factual-correction pass within 7 days
What’s not included
- Building, hosting, or maintaining agents or automations
- Connecting Grok Bot, Notion, Shopify, Klaviyo, QuickBooks, or email in production
- Custom software, website, or chatbot development
- Ongoing management or a weekly meeting
- Employee or customer training workshops
- Legal, tax, or compliance opinions
- Buying tools on the client’s behalf
- Unlimited questions after day 7
After Trailhead
Three quiet doors. No pressure.
Implement yourself
Keep the guide. Follow the 30/60/90 plan. That is enough.
Ask about a build sprint
If the guide says the first one or two agents are obvious, implementation is a separate conversation after you have the map.
Explore KRONOS
Trailhead is the map. KRONOS is the weekly trail crew — membership, systems built and maintained. Only if you want ongoing work.
About David
A founder who writes the plan down.
David Solheim is the founder of Teton Web, based in Idaho Falls, Idaho. He has spent 20 years building on the web.
He builds websites and AI systems for operators — owner-run companies that need a clear plan more than another tool.
AI Trailhead is the written map: two hours on how the business actually runs, then a 20+ page guide they can follow without becoming developers.
The session does not include a retainer. You keep the guide and decide what happens next.
FAQ
Straight answers before you reserve.
What is AI Trailhead?
A two-hour working session on how your business runs, followed by a custom 20+ page AI Implementation Guide PDF. You get a written order of operations for AI — not a course and not a retainer.
How do we reserve a time?
Pick a slot, pay $1,000, then complete the intake form. The time stays reserved through that process. It becomes active and confirmed only after intake is submitted.
What does it cost?
$1,000, one time, prepaid. No monthly fee. Payment holds the slot; intake confirms it.
Is there pressure to buy something else?
No. Keep the guide and implement yourself. If you later want help building the system or want KRONOS, that is a separate decision.
Who is on the call?
David Solheim and your decision-makers. Two seats are included. Owners need to be present.
Do you build the bots in the session?
No. We may look at a small example so the plan is concrete. Production setup is not part of Trailhead.
How long is the guide?
20 pages or more, written for your company. It covers how work moves today, which use cases to start with, what not to automate, tools and budget, a 30/60/90 plan, and a prompt/agent appendix you can use the same week.
When do we get the guide?
Within 3 business days after the session.
What if we already use ChatGPT, Grok, or Copilot?
Good. Trailhead is about where those tools belong in your week — and what to stop doing with them.
Can you just tell us which subscription to buy?
We will. That recommendation lives inside a plan so you do not buy a plan you will not use.
Do two partners both need to come?
If both have to live with the system, yes. Misalignment is the usual failure mode.
What tools do you recommend?
Whatever fits the business. Many operators start with Grok Bot plus a source of truth like Notion, on top of tools they already pay for (Shopify, Klaviyo, QuickBooks, etc.). The guide will say if that is wrong for you.
Is this the same as KRONOS?
No. Trailhead is the map. KRONOS is an ongoing membership where systems are built and time is returned every week.
Is this a website project?
No. Teton Web still designs, builds, and manages sites. That starts with a Strategy Session. Trailhead is only the AI plan.
What’s your refund policy?
If you pay and never finish intake, the reservation is released 48 hours before the session and you are refunded in full. After you are confirmed: full refund if you cancel more than 48 hours before start; inside 48 hours we reschedule once within 30 days. After the session starts, the fee is earned.
How do we prepare?
Finish intake right after payment — that is what confirms the meeting. Bring honest numbers about where the week goes. Have one example of a good customer, a painful customer request, and your current tools list.
Reserve a time
$1,000. One time. No retainer.
If you would rather tinker on your own, do that. This exists for teams that want the plan written down.
AI Trailhead is a planning engagement. Recommendations reflect the business as described in intake and on the call, and the tools available at that date. Teton Web does not guarantee revenue, cost savings, model behavior, or vendor pricing. You remain responsible for how you use AI with customers, finances, and employee data. Implementation, website work, and KRONOS membership are separate services.